In a lively, talk show-style format, Jamie Mulholland questioned two longtime marketers – Reger Rizzo & Darnall Marketing Director Kelly O’Malley and Fox Rothschild Business Development Manager April Colby on how to be the best “team of one” for a law firm.
Be in the know
Jamie Mulholland led a group of successful Millennial law firm marketing professionals in a discussion on the generational differences between Millennials and Generation X-ers in the most recent program of the Philadelphia Chapter of the Legal Marketing Association (LMA).
Jamie Mulholland served as co-chair of the conference again in 2016, after being a part of the group who held the chapter’s first-ever one-day conference in 2015.
The annual conference drew 1,300 people to a variety of educational and networking sessions. Mulholland, a founding board member of LMA’s Philadelphia Chapter, delivered a program entitled “Principles of Success in Being Part of a Law Firm’s Marketing Efforts.”
The program, “Networking with Purpose,” focused on best practices for approaching prospective clients and referral sources. The training was delivered live to attorneys in Atlantic City and streamed to the firm’s offices across the country.
I was getting fired. I just knew it. The managing partner of one of my client firms had called to ask for a meeting to discuss something, but wouldn’t say what, and requested that we meet outside of the law firm.
Along with some esteemed colleagues, Jamie Mulholland will participate in a panel discussion and networking event for the Philadelphia Chapter of the Legal Marketing Association.
Commercial litigators have long bemoaned the episodic nature of their practice—and used it, dare I say, as a crutch or rationale for not engaging in active business development
Becoming more efficient at the office (and more valuable to your firm) can simply be a matter of taking a cue from the attorneys we support.
You have landed a great spot in an even greater firm. A thriving career is ahead of you. But what lies between you and the “thriving” part is a business development and marketing plan.
Attendees will hear from three experts on communication styles in fast-paced, 10 minute sessions, then have an opportunity to mingle with other attendees over summer-themed hors d'oeuvres and specialty drinks.
At this breakfast meeting, legal marketers will have an opportunity to speak and hear directly from three of the industry's most utilized and accepted attorney listing outlets.
In this role, she will coordinate the efforts of the committee in assembling dynamic and powerful monthly educational events for the members and supporters of the chapter throughout the region.
In my work for law firms, attorneys and I focus a great deal on opportunities to connect with audiences, especially in unexpected places. Of course, emails, articles and newsletters are a staple in keeping the firm "top of mind" to clients, potential clients and referral sources.
The event is targeted to women professionals and business owners throughout the region who wish to rejuvenate their careers and establish powerful new business contacts.
Over 20 women attorneys participated in this lively and sometimes humorous debate on the endless number of networking opportunities available in the marketplace today - both personal and electronic - and how to best use those opportunities to generate business.
The role of the Marketing Committee is to support and advise the leadership and staff of the foundation on best practices in marketing and business development, so as to better connect with donors in the legal community.
Recently, I received the following e-mail from a law firm managing partner: “Are holiday cards worth the money we have been spending each year? Do you think anybody looks at them or even notices who they are from?”
2011 marks the second year in which the newspaper polled its 3,000+ readers to identify the top providers of products and services to the legal community, and the second year in which Jamie Mulholland was identified among the very best.
A panel of seasoned legal marketers will host a discussion of the the many issues that small law firms deal with on a day to day basis, from advertising to PR, “Super”-type lists and events (and how they do so with just one - or less - marketer at the helm).
The list, which was the result of a poll of the newspaper’s 3,000 readers, identified the top providers of products and services to the legal community.
The WBA’s diverse membership is comprised of female and male lawyers, judges, government and elected officials, and law school students from 9 county-based chapters across the state.
This may be a no-brainer, but small firms often miss countless opportunities for free press, not realizing their many newsworthy happenings.
Targeted to all levels of the international group's membership, this LMA program will review some of the most popular and sought-after law firm directories and ranking lists in a convenient setting that allows members to participate without leaving the comfort of their offices.
She will join a lineup of longtime legal marketers at the March, 2009 Delaware Association of Legal Administrators (ALA) meeting to present "The 'Ins and Outs' of Law Firm Marketing."
The LMA is a nonprofit organization dedicated to serving the needs and maintaining the professional standards of over 3,200 men and women involved in marketing within the legal profession.
As marketers approach 2009 wondering what would make our lives happier and jobs easier, we need only to turn to colleagues for ideas and tips on toys – er – tools in business development.
Entitled “The RFP from A to Z,” the program will review the industry’s best practices in responding to an RFP (or the choice to decline to respond) and discuss a variety of practical tools, approaches and software used by legal marketers throughout the country in firms of all sizes.
The logistics of trade shows can be cumbersome. However, with careful thought into a few important issues early on, your participation can make the firm shine to the right people, and make you stand out as a master executor.
Jamie participated in a panel discussion before a group of over 100 Fairleigh Dickinson University students this week on the importance of writing in one's career.
Jamie establishes a legal marketing consulting practice for smaller firms in the Philadelphia and South Jersey region whose sizes do not justify the addition of a full time Marketing Director, but whose goals require the advocacy of an experienced marketing professional.