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April 01, 2017

Philadelphia Legal Marketing Pros Speak at LMA International Conference

Jamie Mulholland and two other Philadelphia legal marketing professionals spoke last week at the 2017 International Legal Marketing Association conference, held March 27-29 in Las Vegas, Nevada.

Mulholland was joined by Trish Lilley, Chief Marketing Officer of Fox Rothschild and Jim Jarrell, Director of Marketing and Practice Development for Stark & Stark. The trio presented a program entitled “Goldilocks and the Three Career Paths,” a reflection on their current leadership/entrepreneurial roles and how they got there.

Trish Lilley (left), Jim Jarrell (center) and Jamie Mulholland (right) prepare to speak at the Legal Marketing Association conference, held March 27-29 in Las Vegas, Nevada.

By sharing their experiences in heading practice development at a big law firm (Lilley), mid-size law firm (Jarrell) and as a marketing consultant to Philadelphia-area law firms (Mulholland), the three hoped to help attendees understand the opportunities and challenges that lie ahead, depending on the path they chose. It was the largest LMA conference ever held, with 1500 attendees representing 47 states and 18 countries.

LMA is a non-profit association founded in 1985 for professionals involved in marketing and business development for law firms. Lilley and Mulholland are founding board members of LMA's Philadelphia Chapter.

Mulholland, whose consulting practice is based in Sea Isle City, New Jersey, has co-chaired the LMA Philadelphia one-day conference for both of its two years of existence and was twice named to the “Best of” list for law firm service providers by The Legal Intelligencer, the oldest law journal in the United States.

For more information, visit www.mulhollandmarketing.com