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May 22, 2019

Philadelphia Small Law Firm Marketing Group Hosts "Q&A 4U: Advancing Your Career and Doing Great Work in Legal Marketing"

This week, the Philadelphia Small Firm/Solo Marketing Special Interest Group of the Legal Marketing Association's Northeast Region hosted its kickoff program for 2019 with an open roundtable discussion featuring two longtime Philadelphia area law firm marketers.

In "Q&A 4U: Advancing Your Career and Doing Great Work in Legal Marketing," Jamie Mulholland and Jennifer Smuts answered questions and moderated discussion on best practices for marketing a small law firm. Often, small firm marketers don't have access to the same resources and support of colleagues in larger firms. The discussion hit a number of key areas, including listings and rankings; print and graphic design; electronic marketing; and personal/professional development.

Jennifer Smuts is Chief Marketing Officer at Connolly Gallagher LLP in Wilmington, Delaware. Jamie Mulholland is an independent legal marketing consultant based in Sea Isle City, New Jersey.