Each law firm's marketing needs are as unique as its attorneys. However, a typical mix of services and initiatives for a firm can include the following: :: Development of a brand identity :: Working with the firm to create and incorporate a logo and uniform design scheme into all printed and electronic materials - newsletters, holiday cards, invitations to events, etc., to support a formal, professional and consistent look. :: Advertising :: Design and placement of messages carrying that look in all media, from major daily newspapers to the smallest of charity ads :: Events :: Outreach to clients, potential clients and referral sources through substantive (seminars, roundtables) and social (networking, entertainment) events and ensuring the firm receives the greatest possible return on its investment :: Public Relations :: Maintaining a current media list and issuing regular press releases and firm updates to same, and pitching story ideas as needed where attorneys would be quoted :: General Marketing Strategy and Implementation :: Whether it is a business development initiative for an individual attorney, the members of an entire practice area, or the firm as a whole, it is important to ensure those efforts are being coordinated by someone who knows how law firms work, who knows how to motivate attorneys to action, and who is experienced in getting those projects done, and done well.